Create a Five star quality SWOT today

• Consider your assets including plant and equipment
• Do you have long-term rental contracts for your business locations?
• Are your products unique or market leading?
• Have you got sufficient financial resources to fund any changes you would like to make?
• Do you have any cost advantages over your competitors?
• Do you use superior technology in your business?
• Is your business high volume?
• Can your scale up your volume if you need to?

• Do you have or stock strong recognizable brands
• Your reputation - are you considered a market leader? or an expert in your filed?
• Do you have good relationship with your customers? (Goodwill)
• Do you have strong relationships with your suppliers
• Do you have a positive relationship with your employees
• Do you have any unique alliances with other businesses?
• Do you own any patents or proprietary technology?
• Do you have a proven advertising process that works well?
• Do you have more experience in your field?
• Are you managers highly experienced?
• Do you have superior industry knowledge?
• Are you involved with industry associations?
• Is your business Innovative?

1. Industry Opportunities
   
   Industry opportunities are opportunities in your industry environment and generally reduce the level of price competition in your industry. To discover more about your industry environment see porters five forces.
2. Macro Opportunities
   
   Macro opportunities are in the broader environment that generally affect all businesses in your region, click here to read more about macro environment analysis .

• Expand your product range
• Diversify your business interests
• Expand into your customer's field (Forward Integration)
• Expand into your supplier's field (Backward integration)
• Expand your customer base (Geographically or through new products)
• Placid competition
• Export opportunities
• Products or service in growth

• Favorable changes to legislation
• Favourable changes to any import/export constraints
• Favourable economic outlook
• Favourable cultural shifts
• Technology that your business can utilize such as Ecommerce or Internet sales

• Industry threats
  
  Industry threats are related to an increase in the competition in your industry or a reduction in market size. Generally industry threats threaten to reduce your businesses profitability.
• Macro Threats
  
  Macro threats are the kinds of things that affect all industries in your region. These also generally result in a risk of reduced profitability.

• Low cost imports , the threat of low cost imports affects almost any manufacturer in the developed world, with the possible exception of food manufacturing.
• Consumer ability to shift to a substitute product and changing demand for substitute products, consider the manufacture of nails used in the assembly of house frames, if housing developers shifted from timber frames to steel framed houses, demand for nails would drop significantly.
• Slow market growth or decline in market size , western countries the demand for alcoholic drinks remains pretty flat
• Shifts in customer or supplier buying power reducing your margins, consolidation in the retail industry has shifted buying power to the retailer who can place suppliers for generic products under high price pressure.
• The changing needs of buyers , (customers), take the McDonalds fast food chain as an example, Faced the threat of Australian customer needs changing towards a healthier life style. In response to this threat McDonalds has introduced several healthy eating options.

• Shifts in foreign exchange rates impacting your imports or exports. International tourism is often hit hardest by shifts in exchange rates. As your currency increases in value you will get less tourists visiting you, and more people in your country will seek affordable overseas holidays. A strong currency has a double impact, less international travellers and less domestic tourists.
• Demographic changes , the aging workforce making it difficult to get skilled workers in many developed countries.
• Industry Regulation , a good example is aged care facilities who are impacted by increasing regulation and increased costs to administer these new regulations.